Running a real estate business is a complex and demanding task.
This is especially true for Spain today when the competition is fierce and you have to fight for your spot on the market. You need to use all the resources and tools available to you to ensure you’re doing everything you can to succeed. And, promoting your business like a professional can be the key to your success.
But, what happens if you don’t know how to promote your real estate business in Spain? Don’t worry, because we’ve got you covered. We’ve put together a list of 12 effective and essential tips for promoting your real estate business, that you can start using today.
Let’s take a closer look and break it down together.
1.Create a Website
Starting from the basics, we have to emphasize the importance of building a website. Your real estate needs a base where people can find all the information they need.
Your website has to be well-organized and provide the following information:
– company history
– contact information
– properties and prices
– types of services
In addition, the website has to provide a pleasant UX and be easy to navigate. It’s a starting point, but it’s absolutely essential if you want to come across as trustworthy and professional.
2. Register on Google My Business
As we’re sure you know, Google is the number one place where potential customers and clients are going to search for your business. Registering on Google My Business listing can help you win them over faster.
When you register on Google My Business, you optimize your real estate business for local searches. Once it shows in the results the customers immediately receive information such as:
– your address
– working hours
– customers reviews
– phone number
– directions via Google Maps
When you make it this easy for people to reach out to you, you’re increasing your chances of being selected from those search results.
It shows you’re professional and care for your customers, which is a great start.
3. Start Blogging
Blogging is another extremely helpful and effective promotional tool that can skyrocket your real estate business and raise awareness about your offer.
This is why, on your website, you need to set up a blog and start publishing content that will catch the attention of your business’ target audience.
Make sure that your content:
– covers real-estate related topics
– provides actionable tips and practical advice
– offers guidance and assistance
– gives value
– is based solely on credible information and data
If your blog turns into a source of strong and reliable information, tips, and data, you’d be able to promote your business through it.
4. Use Email Marketing
When it comes to promoting a business, email marketing has always been one of the strongest options. This is because it helps you build strong relationships with clients and ensure you don’t lose touch.
Therefore, make building a newsletter base one of your priorities and use it in your email marketing campaign.
Using email marketing you get to send various types of emails:
– welcome messages
– new properties
– notifications about specific provinces and regions
– special offers and discounts
Whatever your clients might find interesting, you can send them via email and get their attention. This way, you’ll be keeping touch with them and making sure they realize you’re thinking about them all the time.
5. Strong Instagram Presence
Social media is another promotional tool that you have to make a part of your promotional strategy. And Instagram is among the leading ones.
A strong Instagram presence implies:
– posting stunning images of your properties
– giving information on each property
– reading and answering comments
– asking people what they think
– using Instagram Story
– using IGTV
Instagram is great for building a visually appealing promotion strategy and publishing attention-grabbing content that people are going to love.
6. Use Videos
Videos are truly amazing and work wonders as promotional tools. This is because they’re easy to digest and give instant information reception.
To promote your real estate business in Spain, you should make promotional videos of different content types:
– tours of your real estates for rent & for sale
– tutorials on how to choose the right house or apartments
– tutorials on choosing a new location to live in
– real estate tips and tricks
Your videos will speak for you and you’ll be able to teach your audience, give them useful tips, and attract them to trust your business.
Videos are also great because they’re shareable and can be used to support a blog post, or as a separate post on social media and YouTube.
7. Use Virtual Reality
Everyone wants to check twice before they make an investment or even show interest in a property. And the truth is, people need solid proof that you’re even worth their consideration.
This is why virtual reality is a great tool for real estate businesses to use. Use this technology to:
– provide virtual tours of the houses and apartments you offer
– give people a sneak peek of what you offer
– create trailers for your best properties
– inspire people to reach out and get more information
Virtual reality can raise the interest of people and get you the audience you need. This will further lead to more potential customers and clients.
8. Use Storytelling
People love a good story. And, if you know how to tell one, you’ll be able to skyrocket your real estate business.
Storytelling is all about associating your brand with real-life people and events and showing the human side of your brand.
You can share stories about:
– people turning their lives around after moving
– tourists who rented your properties
– travel adventures
– families reuniting
The important thing is that you emphasize the emotions and connection between the people, and make your real estate business one of the characters in those stories.
9. Do Interviews
To make your real estate business more credible and get more people on board, you should consider doing interviews.
Interviews can be done as videos, Live videos, or blog posts. The most important thing about an interview is that it:
– involves an expert or influencer
– answers burning questions
– gives guidance to people
– covers latest findings, news, and discoveries
So, think about the people that your target audience would find interesting and worth talking to. Then, do an interview with them discussing the topics once again aimed at the interests of your audience.
10. Host Webinars
Webinars are a great way for you to connect directly to those people interested in real estate and give them a chance to meet you and your business.
To host a webinar, you’ll need:
– a great webinar topic
– respectable guests
– educational content
– webinar promotion
Hosting a webinar can give people a chance to see how professional and experienced you are. This will further motivate them to check out your real estate business and potentially become your clients.
11. Use Sponsored Ads
There are billions of social media users globally. There are over 40.000 Google searches processed every second of every day.
Your target audience is out there, active, waiting for you to make a move.
Sponsored ads are your chance to create ads that target specific groups of people and serve them the information they need.
You can use sponsored ads on:
Here’s what you need to do to create an ad that works:
– choose a specific target audience
– decide on a specific goal
– personalize and filter
– test different versions to measure performance
These ads will pop up to your target audience and allow them to click and be taken to a great landing page. This will help you reach those groups of people who might’ve never heard of you.
Finally, there’s one last thing you have to consider when building a new promotion strategy for your real estate business. When there’s something you’re not sure you can handle, outsource.
Outsourcing to a professional who knows how to get things done is an investment worth the money. Think about the different segments of your strategy and consider outsourcing:
– a social media manager
– a photographer
– a content writer
– a graphic designer
You also need to consider using tools and services that can help you achieve your goals. For example, this reliable writing service can help you improve your content and make it publish-ready.
To effectively promote your real estate business in Spain, you need to use everything you’ve got. From blogging to virtual reality, you need to create a strategy that fits it all.
Use the tips listed above to create an improved promotional strategy for your real estate business and start working on it today.
Author’s bio. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently, she contributes to Essayguard.